Tuesday, 4 July 2017

Macro Coventions of texts

The macro conventions of any text is the main ideas of it and the key themes throughout.


In the song me and my group are thinking about using 'Despacito' the macro conventions of the production is the girl who the camera is following the whole time whilst the video is on. This is the main bit of the video therefore, it is the macro feature as it is the main point of the video and what the audience see for the majority of the clip.
This means the attention of the audience is on the protagonist the whole time and gives us an idea that the song and lyrics are about and aimed at her.

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