The audience is obviously a vital part of any production as without an audience it would be pointless to create anything as there would be no one to show it to. To maximize numbers and enjoyment it is pivotal that research is carried out on what specific audiences enjoy. I can do this in a variety of ways via questionnaires, focus groups or polls. This would then allow me to understand what my specific audience should be and how I should create my production to best suit that particular audience.
Sites like this http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-case-study-ALA-Report-Final.pdf can also show how existing films researched and what they found.
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