Micro conventions of text

Micro conventions is the smaller, background parts of any production that are still crucial to any production but are just not at the centre of the video but are rather in the background so they do not avert the attention of the audience on the macro convention.

In 'Despacito' the micro conventions will be the party at the end as it gives the party vibe and feel that the artists are trying to portray throughout the video as that is what the music feels like and the vibe it gives off.